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Crispin White

Marketing, Marketing and Advertising

Crispin White helps companies grow market share and profits by producing and implementing marketing strategies

Crispin White's Bio:

Ensuring B2B companies increase sales by creating practical marketing strategies and then implementing the plan. Clients get more... attention customers investors To drive ... an increase in market share  more profit  achieve exit strategies Examples of Crispin White's recent client work: Laying down the law ... Positioning, naming and creating a winning strategy for a new line of products Taking the wider view resulting in a repositioning of the whole product range Developing a sales proposition which chimed with its law company customer base  Achieved 133% of the launch revenue target, 15 x cost of sales, 20 x campaign cost A sharp new proposition and identity cut to the chase A review of the business shed peripheral products to focus on its best product  A clear brand story was created to take their new messaging to market and investor  Brand rollout worldwide including website, offices, printed material etc  Business sold at a high multiple  Recruiting brand strategists to add value  Clarified the proposition for this Barclays Ventures backed recruitment group  Working with the CEO to develop and implement a brand & marketing strategy  Successfully merger of companies within the group to strengthen the business  Increased cross selling opportunities where previously there was competition  Contact Crispin White directly on 07958 677 649

Crispin White's Experience:

  • Marketing Director at Management Consulting Group PLC

    November 2000 - May 2007

    Marketing Director for MCG PLC and the four operating companies. Management Consulting Group PLC is an umbrella organisation for a diverse range of consulting and professional services offerings. It is comprised of four leading specialist consultancies: Ineum Consulting, Parson Consulting, Proudfoot Consulting and Salzer Consulting. www.mcgplc.com

  • Head of Marketing, UK at A T Kearney

    July 1998 - November 2000

  • Partner at Intellectual Capital, Sydney, Australia

    May 1996 - May 1998

  • Head of Marketing, Northern Europe for Gemini Consulting at Capgemini

    1991 - 1996

  • Marketing at Merchants

    1983 - 1990

    Was a direct marketing agency and now is a BPO company.

  • Director at Chiswick Consulting Ltd

    June 2007

    Chiswick Consulting is involved in marketing consulting and leadership development. We focus on business to business product and service marketing. Our clients include information publishers, management consultants, law firms, software suppliers, security firms and lighting systems. http://www.chiswickconsulting.com

Crispin White's Interests & Activities:

Marketing: Claude Hopkins, David Ogilvy, Drayton Bird, Howard Luck Gossage Mountains: Walking, Climbing, Trekking




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